Used EV Prices Down 20%: Is the Market Bottoming?

Hertz sell-offs and new incentives have shifted the balance toward buyers — but timing still matters.

Motorly Market Intelligence
Updated: May 24, 2024 • 10 min read

Used EV prices have fallen significantly over the past year. Large fleet sell-offs, rapid model improvements, and government incentives for new vehicles have increased supply while reshaping demand. For buyers, this has created one of the most favourable used EV environments in years.

The key question now isn’t whether prices dropped — it’s whether they have stabilised.

What Drove the Price Drop

Several structural factors converged to reset the market:

  • Fleet liquidation Large fleet operators, including rental companies like Hertz, released thousands of vehicles into the market, resetting price expectations for popular models.
  • Faster technology cycles Improved range and faster charging on newer models make older vehicles appear less competitive, putting downward pressure on values.
  • Incentives shifting demand New EV tax credits reduced the price gap between new and used, forcing used prices to adjust to remain attractive.

Supply Shock Timeline

Phase 1
Fleet Sell-offs
Phase 2
New Model Launches
Phase 3
Incentive Changes
Result
Price Adjustment

Used EV prices reacted to multiple supply and demand shifts at once.

Why Lower Prices Don’t Always Mean Better Value

A cheaper EV is not automatically a better buy. Price declines affect vehicles unevenly. Two similar listings may differ significantly due to battery condition, generation, and expected usability.

Market Dispersion

  • Older short-range EVs falling fastest
  • Uncertain battery condition heavily discounted
  • Strong-condition vehicles holding value better
  • Modern thermal management stabilising earlier

Price vs Condition

Condition
Price

Price compression increases variation in quality.

The Hertz Effect

Fleet vehicles entering the market can be attractive due to pricing, but they require context. Origin does not determine quality, but it increases the importance of battery interpretation.

Potential Positives

  • • Regular professional maintenance
  • • Newer model years / Modern tech
  • • Very competitive market pricing

Key Considerations

  • • High utilisation over short periods
  • • Frequent fast charging patterns
  • • Cosmetic and interior wear

Has the Market Bottomed?

Signs of stabilisation include fewer large fleet releases, narrowing price declines, and dealers adjusting expectations rather than cutting aggressively.

Market Segmentation Outlook

Older Short-Range Still Declining
Proven Mid-Range Models Stabilising
Newer Long-Range Relatively Stable

The “used EV market” is not one market.

What Buyers Should Look For Right Now

This environment rewards selective buying. Focus on the Buyer Opportunity Framework:

  • Battery condition relative to price
  • Real-world range margin
  • Chemistry durability (LFP vs NMC)
  • Remaining factory warranty
  • Confidence in available data

The Biggest Risk

Falling prices can encourage over-optimism. Common mistakes include waiting for a “perfect bottom” that never arrives or buying based only on the size of the discount rather than the quality of the battery.

"Timing the exact bottom is less important than identifying strong value."

Summary

Used EV prices have fallen, but the market is fragmenting rather than collapsing. Strong-condition vehicles may already represent significant long-term value. Selective buying based on context is key.

If you have a listing or battery screenshot, you can analyse it to estimate real-world range, ownership risk and trade-offs before you buy.

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